Hi, I am Edwiin Chen, I’m a designer translating complex business into clear, digital experiences.

Areas of practice: AI, UI, UX, brand, and product design.

A hybrid approach to design,
driven by AI workflows.A hybrid approach
to design, driven by
AI workflows

Main Expertise

UI/UX Design

Digital product strategy, information architecture, user flows, prototyping, visual interfaces, and motion design—crafting trustworthy product experiences.

Brand Design

Brand visual identity, marketing collaterals, comprehensive design systems, pitch decks, and data visualization—building scalable and systematic brands.

AI Native Workflow

Leveraging AI to assist in research, structural organization, visual exploration, iteration, and delivery—driving a faster and deeper design process.

Focused Capabilities 02
Visual DesignData VisualizationAnimationPrototypeBuildCreativityCooperation
Delivery Strengths 03

From strategy to interface_

Fast concept exploration, structured design systems, design-dev handoff, visual consistency, launch-ready delivery.

Design-to-Code Velocity

Bridging the gap between pixel-perfect design and production-ready code.

A wireframe transforming into production-ready code
Tools I use 06
Figma Claude Codex GitHub Vercel Obsidian

Beyond the
Featured Cases

Deloitte website case visual

Translating a Grand Business Vision into a Digital Experience
Michelin dining check-in case visual

Turning dining check-ins into social assets
Estee Lauder virtual conversion case visual

Growing real conversions out of virtual spaces
E100 ZoneCoffee case visual

Translating a Grand Business Vision into a Digital Experience
View More Cases

Applied AI

I bring AI into real design work. So far, that's led to a method I use, tools I've built for my own process, working products, and ongoing visual experiments.

See what I'm building